One of MANY comps we made. [Used by permission of  Esko . )

One of MANY comps we made. [Used by permission of Esko. )

At my company, AV Collective, we do a lot of video work.  But we pride ourselves on being like an extension of our clients' companies.  Meaning we want it to be as seamless as calling the person a few cubes over when you need something done.  The other day we had a project come up that is the PERFECT illustration of this mentality.

It was a regular Thursday morning when I got an email.  We'd been working on a big video project for a client and had gotten some bottle comps done (12 of them) for one of the shoots we did.  They looked awesome and sparked an idea with the client I wish I'd come up with... Let's do enough bottle comps that we'd be able to hand them out at the meeting.  GENIUS!  Except that the place who did the original comps didn't have the bandwidth as we now needed 200 and we needed them in the mail in a week.  Normally a company would say "sorry, we do videos" but in a previous life I ran a mount room and did a LOT of work like this.  So the wheels started turning.

In under a day we got a printer on board who'd rush the labels through for us.  First problem solved.  Logistically it made more sense for one of our team members to fly to the location of the  meeting, buy the bottles and then clean/wrap them on location since shipping 300 (the number we started with) would be almost $7,000.  Then the number got cut to 200 and it was discovered that shipping a day earlier would save about $6k on shipping.  Which is great cost wise, but cut our production time significantly.

Monday and Tuesday was "bottle acquisition time".  By end of day Tuesday we had the 200 bottles courtesy of the internet and going to MANY Walgreens, CVS, Mariano's, etc.  We went to the client on Wednesday and de-wrapped, re-wrapped, and packaged 200 bottle comps to get them out to Miami in time for the meeting.

It was a crazy amount of work, especially considering we still had to execute the video simultaneously (we had 2 shoots and the edit to do in there too), but all went off without a hitch.  An old boss of mine taught me to "never say no" which as been a guiding principal in what we do at AV Collective.  It would have been much easier to say "sorry, we do videos and photography... good luck with your bottles."  Instead we were able to say "of course we can make this happen, just let me work on logistics."

And the feedback was worth the late nights... "Everyone is totally over the moon about this video. They think it is culture changing for our organization. Don't underestimate the power of a little video!"