We are a storytelling production collective that focuses on what drives the passion of the viewer. We’ve created film for brands & agencies like Coca-Cola, Nabisco, P&G, McDonald’s, LIDS, Blue Cross Blue Shield, Momentum Worldwide, HAVI, The Marketing Store, & CD One Price Cleaners.
We pride ourselves on being like an extension of your own company. Not every business can afford to have video services in house, but with us on your side, it’s as if you do. We handle all aspects of filmmaking from preproduction and scripting through production and post. If you already have in house services, we function as an additional resource for a lot of our clients. When the internal team is bogged down, we’re able to seamlessly step in and help get the work done.
We work on a variety of projects and are able to scale up or down as your project needs. If you have an internal creative team and need someone to help execute a video, we’re able to work hand in hand to get that done. If you just have a spark of an idea, and aren’t sure how to get that made, we’re able to help with that as well. We do everything from brainstorming and scripting, to shooting and editing.
At the heart of the projects we do is Storytelling. Whether we’re on site somewhere in the world filming for a corporate documentary style piece, or we’re creating an illustrated, motion graphics explainer video. The story is the thread that will tie it all together. Everyone is bombarded with a lot of content every moment of the day, and without cohesive storytelling your video will get lost as well.
There are a lot of different approaches to telling a story, from commercial to documentary to animated, one great way to do it is kind of a hybrid of all those approaches and that is the “Explainer Video”. That means a lot of different things to a lot of different people. To us an Explainer Video is a video where a script is telling a story and simple, illustrated style graphics or a white board are providing the visuals to support that. Fun motion graphics and little design elements help to keep things engaging while a professional voiceover artist reads the script. Below you’ll find some examples of different kinds of videos we’ve done in that “explainer” style as well as very rough costs associated with them.
This approach uses software to create a whiteboard video that has the feeling of hand drawn, custom illustrations but is all really created in the software. We would take your script and create the video in a program like VideoScribe, then we’d export that video and bring it into our video editing software to tweak things as needed, add the final pro VO, add any sound effects or music, and export to your final format. This sort of whiteboard explainer video costs approximately $500 per finished minute, plus $500 in hard costs for music, VO, etc. One thing to note… the example above is a little bit of a hybrid of traditional motion graphics and software based white board, but it gives you an idea.
This approach sticks with the whiteboard/hand illustrated theme, but instead of using software to execute it, it’s an artist physically drawing custom animations on a board. The benefit of this is you can get exactly what you want. If you need something drawn in a certain way, the artist draws it that way. The downside is cost. We have to add in the cost of the artists time prepping and doing rough sketches, the time to physically have a shoot day to capture, and then the cost of bringing that all in and editing it. This is a little more difficult to give a general estimate for, but I’d expect a 3 minute video of this nature to land in the $7,000 range.
We’ve done a number of white board style videos, but the majority of the “explainer style” videos we get requests for are for a flat, illustrated style created in After Effects. Typically for these we source stock assets, though we can do custom illustrations, and we bring them to life in our editing software. It’s a very fresh, contemporary feeling video that tells the story with fun visuals. Cost wise it lands between the two whiteboards. Generally speaking, these style of videos run around $1,000 per finished minute, plus around $700 in costs for music, sfx, stock, and voice over.
After you decide what approach you want to take, it’s best to put together a rough script. A lot of times you’ll think a video will be a certain length, but really when you put it to paper it’s much longer or shorter. So having that script, even if it’s rough, will give an idea of length and for estimating purposes, what you’re thinking for visuals. We find it can be really helpful to use a side by side script, which you can find our template here, what that allows you to do is put the script on the right hand side and call outs for visuals on the left.
Once you have the approach and rough script (or a treatment/brief if you don’t have a script yet), we can put together an estimate for your. The costs outlined above will give a rough idea, but we’ll need to put together a real estimate for your specific project.
Let’s assume we get all the stuff above and come to terms and are ready to start, what happens then? First, if your script doesn't have visual call outs, we’ll put it into a side by side format so you know what to expect as far as visuals. While we do that, we’ll also get voiceover artists to submit sample reads of your script. We’ll narrow those down to the best 3 or 4 and share those with you. After the script is nailed down we start putting together the video itself. Either finding stock or working with the whiteboard software and then we’ll send you a first look with a scratch (not the actual VO artist) voice over track and some music we think fits. From there we go through revisions with you and when we get to the end we do a final pass where we add the pro VO and we tweak everything to be ready to go.
Start to finish, depending on the stakeholders in your company and revision times, a 3 minute video takes about 3-4 weeks. A week or so for the initial production and then 2 weeks or so for revisions. If you have more than one video, that doesn’t mean you’re looking at multiple months to finish. We can work on more than one simultaneously.