The request and our approach.

Thanks so much for reaching out and trusting us to (hopefully) be a part of your project.  I grew up in a Christian Reformed church and school, and our church is a big part of our lives every day now.  I know the fundraising challenges a church can face and I’d love to help you get the word out, and donations in, for Light for the Future.  Below you’ll find a bunch of information and I’m happy to clarify any of it.

In general, the first part of the project is you putting together your ideal outcome for each video, in script form. It’s less important for the keystone video, but very important for the interviews. What it means is you write a paragraph or two about what you’d want each video to be and send that to us. We’ll take that “ideal story” and craft questions that will lead the interviewee down that path. That allows you to get the responses you need to make an effective video, but gives the interviewee the freedom to be authentic and the ease of mind to not be stressed about being on camera. Next up, we’ll film the videos…

Keystone Video (4-6 minutes)

This video will be similar in editing style to the video you shared… https://www.youtube.com/watch?v=NdyWQXf5BFM But will be in one “static” shot, not a walking / tracking shot. We’ll use the footage we shoot, motion graphics, provided 3D, and more to create a 4-6 minute video telling the history of Fox Valley Church, the current state of things, and where it will go in the future with the congregation’s support. It will be uplifting and inspiring while sharing the needs.

Interview Videos (2-3 minutes)

We’ll do 4 half day interview setups, putting 2 together per day to save you on costs. We’ll bring our gear, you bring the interviewees and we’ll capture some authentic stories. One of our strengths is what we call “corporate documentary”. Being able to craft authentic stories, told through the words of real people, but that deliver the message you need. We help craft the questions that lead to the answers, but in doing so leave space for the interviewees to be themselves and explore the answers in their own words. Those little moments of exploration are usually where the best pieces come from, and we help facilitate that with every interview we do. After they’re filmed, we’ll assemble them into 2-3 minute videos that can be shared as you need them to be.

Deliverables.

So we’re all on the same page, these will be the deliverables… 

• Pre-production:

  • We’ll help you craft questions that lead to the story you need told.

• Production:

  • One day of filming on location with your Pastor for the Keystone Video

  • Two days of filming interviews at 4 locations (half day per location

• Post Production:

  • One, 4-6 minute Keystone Video

  • Four, 2-3 minute interview videos

Timeline.

• Wednesday, June 19 - AV Collective sends over the proposal

• Week of July 15 - Filming (I have some conflicts in the evenings so we’ll need to confirm timing but can make it work)

• July 21 - 30 - Cal out of office

• July 31 - Production begins

• Tuesday, August 6 EOD - First Look Keystone video (revisions from there)

• Friday, August 9 - First Look Interview Video 1 (Revisions from there)

• Monday, August 12 - Keystone Video Due

• Friday, August 23 - First Interview Video Due, remainder to be done as quickly as possible but maybe on a rolling weekly release

Here’s some of our work…

It’s important to learn a little bit about who you’re working with before a project starts. We’re not fresh out of college and decided to start doing our own thing. Our founder & Creative Director, Cal Engel has over 20 years experience in the industry. Spanning from traditional marketing agencies to innovation agencies to brands to digital out of home, even working with literally the biggest music acts in the world. Ten years ago he decided to form AV Collective as a way to provide that same high quality work to clients, but without them having to pay the overhead of a traditional agency. Why’s that important for you? Every project is going to have challenges. It’s about the knowledge and expertise of the people you work with, that allows them to overcome those challenges and deliver projects beyond your expectations.

Here’s what a few of our clients have said about us…

So we’ve spent a lot of time going over what we’d recommend doing, so here’s what the scripting, shoot, and 5 edited videos would cost. We typically do not offer discounts, but we do try to do that for Churches and Non Profits, so the costs reflect a 25% discount. Here’s the top line costs…

• PreProduction [Planning/Scripting] - $1,250 $937.50

• Production [Filming] - $11,250 $8,437.50

• Post Production [Editing] - $8,250 $6,187.50

• Misc Costs [Stock, Music, Etc] - $400 $300

• TOTAL - $21,150 $15,862.50

Here’s the detailed breakdown of costs…