Gibraltar 50th Anniversary Video

Let us help you tell a story about your people.

50 years is a long time to be in business, and you couldn’t have done it without the exceptional people that are on the front lines of your business. Often those are the people doing the hardest work but getting the least recognition. On this anniversary, there’s a great opportunity for you to highlight the people working in the warehouses and manufacturing, and we’d like to help you do that with a video. For this project, we’ll travel to a number of your locations and capture people on the front line. It will feel gritty but not exploitive, we’re here to acknowledge these employees hard work, not put them on display. What we film will have a documentary/fly on the wall style feel to it, which will let us work quickly to capture a lot and lend itself to the authenticity of the film. We’ll combine that new footage, with footage we have previously filmed for Gibraltar as well as any footage you can provide.

Like I said, this will feel authentic without being exploitative. We’ve put together a spec script and look and feel. For this video, we envision it being the CEO of the company providing a voice over base to b-roll footage and images. Carefully choosing his words to highlight the people doing the work, while inspiring everyone within the company.

Script Idea

[Slower music with an inspirational tone starts and the CEO VO begins]

For 50 years, Gibraltar has been at the forefront of what we do.  We’ve innovated, we’ve grown and we’ve lead the industry in what we do.  But throughout all those years there’s been one thing that’s been the backbone of what we do.  It’s been the people.

[Music picks up and we see 4-5 faces on screen looking at the camera]

The people on the front line of our manufacturing are the people that have made Gibraltar what it is today.  A global leader in Agtech, Renewable energy, Residential and Infrastructure.

These are the people wake up early, the people that work hard every day, the people that push themselves to create and grow within the company.

Designers might come up with the best design the industry has ever seen.  And the marketers will find the right way to tell people about it.  The sales people will reach out to their clients to tell them all about it.  But without the people in the warehouses and manufacturing plants, we don’t have anything to sell.

Without our skilled employees, working with their hands to take the raw materials and work it and refine it and physically create our products, those sales calls and marketing materials and designs wouldn’t mean a whole lot.

At Gibraltar, our people are the most important.  And our people are what have built this company over the past 50 years, and will continue to grow it for the next 50 more.

[Gibraltar logo]

Examples of how the video would feel…

These aren’t a shot for shot example of what we would do. More the feeling, documentary style, etc.

Some of the work we’ve done at AV Collective.

A little about us.

It’s important to learn a little bit about who you’re working with before a project starts. We’re not fresh out of college and decided to start doing our own thing. Our founder & Creative Director, Cal Engel has over 20 years experience in the industry. Spanning from traditional marketing agencies to innovation agencies to brands to digital out of home, even working with literally the biggest music acts in the world. Ten years ago he decided to form AV Collective as a way to provide that same high quality work to clients, but without them having to pay the overhead of a traditional agency. Why’s that important for you? Every project is going to have challenges. It’s about the knowledge and expertise of the people you work with, that allows them to overcome those challenges and deliver projects beyond your expectations.