The request and our approach.

Thanks so much for reaching out about your video project.  It sounds like a great video and right in line with our expertise.  We’ve done a lot of explainer videos in the past and we’d love to collaborate with you on this one.  We’ve looked through your script and visual cues and it’s going in a great direction.  It’s on the long side, right now it’s reading at 5 and a half minutes.  Our recommendation is no longer than 3 minutes, 4 minutes at the absolute max.  So to start we’d work on the script a bit and cut it down to fit that 3-4 minute length.  We’d also recommend changing some of the structure and wording.  For example, it currently opens with HAVI marketing speak.  That initial 5 seconds is where you either capture the viewer or don’t.  So we’d recommend opening with a stronger challenge/issue the viewer will face.  Something more like “If your supply chain breaks, it will have disastrous outcomes for your business and customer relationships.”  Then dive into how HAVI solves those concerns.  As with everything we do, we’ll give you our best advice for a successful video but you can use our input or not, our feelings won’t be hurt.

After reworking some of the scripting and getting it to a better length, we’d work on the creative direction for you. We’ll start sourcing stock assets for the illustrations, getting Voiceover samples, finding music, etc. We recommend using stock assets for cost and timing reasons. There’s a lot of great content out there we can work with to create a great video without breaking the budget. If you wanted custom illustrations, we could do that too and would just need to update the estimate. As you can see from the examples below, our style for explainer videos is the more illustrated look versus 3D. The video we’d create for you would match that style and be engaging, fun and informative.

From there we’d put together the first look of the video with a scratch VO track, and we’d go through revisions.  We’ll get it just right and it will be ready to go out into the world.  There was some conversation on our initial call about a McDonald’s and non McDonald’s version.  The script didn’t talk specifically to McDonald’s in any way so we’d plan to do one version of the video.  If you wanted to do multiple versions, we can add that to the estimate.

Deliverables and process.

So what will the project entail…

• Pre-production:

  • We’ll rework the script to meet the time requirement and help it flow the best

  • We’ll find VO talent and send you examples to choose from

  • We’ll source stock assets for what we need to tell the story and work on the creative direction to make sure it’s all cohesive

• Editing:

  • We’ll take all the script, assets, and scratch voiceover and put together a first look.

  • From that you’ll have revisions to get it just right.

  • Then we’ll do the VO session for the final locked VO, swap to final music, get everything looking perfect and we’ll export it.

• Final Deliverables:

  • 3-4 Minute HAVI Integrated Planning Marketing Video in MP4 format

Timeline.

This is a rough idea of an ideal timeline, if you have specific timing you need to work with, please let us know…

• Pre-production (1-2 weeks)

  • Project is accepted and 50% retainer is sent.

  • Rework script and work on creative direction.

  • Client approves script, chooses VO artist, and music (this can take less time based on your internal approvals and such)

• Initial Production (2 weeks)

  • We’ll take all the pieces and put together a first look of the video.

• Revisions (2 weeks)

  • Our estimates include 5 rounds of revisions where we can go through and make everything exactly how you need it.

  • When comments come in, we need a minimum of 48 hours to make them (depending on how complex they are).

  • Towards the end of the revisions we’ll do the professional VO session (vs the scratch we’ll use up until then).

  • This timing is again dependent on your internal processes and people who need to review, we’ve had this take one day in the past and we’ve had it go for much longer. Generally we say 2 weeks for 5 rounds.

• Finalizing (a few days)

  • We make sure everything looks and sounds great.

  • Any FPO art or audio is swapped for final.

  • We export out the final content.

If you have specific deadlines you’re trying to work within, please reach out and let us know and we can update the timeline. This is a rough idea and not set in stone until the estimate is accepted, so that we can tweak as the project needs.

Here’s some of our work that matches your project…

It’s important to learn a little bit about who you’re working with before a project starts. We’re not fresh out of college and decided to start doing our own thing. Our founder & Creative Director, Cal Engel has over 20 years experience in the industry. Spanning from traditional marketing agencies to innovation agencies to brands to digital out of home, even working with literally the biggest music acts in the world. Ten years ago he decided to form AV Collective as a way to provide that same high quality work to clients, but without them having to pay the overhead of a traditional agency. Why’s that important for you? Every project is going to have challenges. It’s about the knowledge and expertise of the people you work with, that allows them to overcome those challenges and deliver projects beyond your expectations.

Here’s what a few of our clients have said about us…

Below is the budget, it includes our time to create a 3-4 minute video. If you need everything in the script as is and we’d be going with a 5-6 minute video instead, please let me know and I can update the estimate.

• PreProduction [Planning/Script Revisions/Creative Direction] - $2,250

• Editing [Bringing it all together] - $6,000

• Project Costs [VO, Music, Stock, etc] - $1,600

• TOTAL - $9,850

Here’s a detailed breakdown of costs…