McDonald’s / tms Uniform Shoot

November 14, 15, 16

The Project

The Background

HAVIConnect Marketplace is a B2B multivendor solution that helps business to extend their assortment and mitigate supply chain complexity. The platform concentrates all supply chain related processes for direct and indirect spend in a single solution. Users of the platform can browse for products, manage product favorite lists, receive product updates, place orders and follow all order updates easy.

We will be creating images of new McDonald’s crew and manager uniforms for use on the HAVIConnect Marketplace so that people can order the items they might need at the store. The overall idea is that we’re building this out as a capability tms can offer on a more a la carte basis for clients who need updates and want in house photography so we’ll be utilizing a combination of AV Collective and tms gear, and team, to execute the shoot.

The Location

The shoot will take place at the tms offices in Fulton Market. Their address is 345 North Morgan St Suite 1000. Chicago, IL 60607. There’s parking nearby at the Google offices and at the WPP building, as well as some assorted street parking and smaller lots.

The Team

AV Collective

Our team will consist of…

Cal Engel - Photographer / Creative Lead - 630.669.4821

Keith Vlk - 1st Assistant - 630.967.8857

Luhrs Heldrich - Digital Tech - 443.310.0095

Crew

Meghan Green (Mia?) - Hair and Makeup

Madeline Telford - Wardrobe / Stylist

tms

Steve Fischer - Studio Manager - 331.625.3584 - Steve is our main tms contact and all around great fella.

Colby Wittman - Senior Producer - Main tms producer who will be on site to help things go smoothly.

Sam (Samantha) Vandersteen - Associate Producer - Same thing as Colby with less seniority.

Betty Vitek - tms Account Person? - I’m not really sure, there’s a lot of people involved

Linda Van Ryn - tms helping hand

Suppliers / Clients

Valerie Oppenhimer - Director, Global Uniform Category - Will not be on location the day of the shoot

Mary David - Supplier with Way To Be - She’ll be on site to make sure the items are all worn properly

Ivette Giboyeaux - Supplier

Talent

Slide from a presentation titled 'The Models - Managers,' featuring photos and descriptions of three managers named Genie, Brittini, and Kenneth, with their shirt sizes, preferences, and notes.
A digital presentation slide showing three model pictures with descriptions. The first model is a woman with shoulder-length hair in a purple tank top. The second model is a woman with curly hair wearing a yellow off-shoulder top. The third model is a man with short, light brown hair in a gray t-shirt.

The Setup

Pre-light Day

Monday, November 13

Crew: Cal & Keith, and some tms producers

Call Time: 10am

Wrap Time: Approx 2pm

Responsibilities: Pre light the setup so that on Tuesday we can walk in and be ready to go.

Shoot Days

Tuesday, November 14

Crew: Cal, Keith & Luhrs. Full tms/supplier/talent crew.

Call Time: 8am

First Shot: 9am

Wrap: Approximately 5pm

Individuals: 6 looks, 6 images per look

Group: 5 group shots, and individuals if there’s time

Wednesday, November 15

Crew: Cal, Keith & Luhrs. Full tms/supplier/talent crew.

Call Time: 8am

First Shot: 9am

Wrap: Approximately 5pm

Individuals: 6 looks, 6 images per look

Group: 5 group shots, and individuals if there’s time

Thursday, November 16

Crew: Cal, Keith & Luhrs. Full tms/supplier/talent crew.

Call Time: 8am

First Shot: 9am

Wrap: Approximately 5pm

Individuals: 6 looks, 6 images per look

Group: 5 group shots, and individuals if there’s time

Product: 7 shots on a white table

Gear

We’re utilizing a mix of AV Collective and tms’ gear. We’re using all Profoto D2 heads (6) and Canon R5 cameras. The main lens will be a 24-70mm, secondary lens as needed will be a 100mm macro. We’ll shoot tethered to Capture One which will output to a TV for the suppliers and producers to review images.

Setup

Here’s an approximate look at the setup…

For Strobe Groupings…

  • 1 & 2 - Channel A - Book light setup

  • 3 - Channel B - Strip box

  • 4 & 5 - Channel C - Either bare or in softboxes

Hand-drawn sketch of a backyard garden layout with labeled features including a fire pit, a pond, and a deck, along with annotations and measurements, illustrating planting zones and structures like a background stand kit, a camera, and video village.

On Set Responsibilities

tms Producers - Manage the talent coming and going, and make sure that we are getting the shots we need, in order. Colby will also be the main point of feedback as needed from the Suppliers.

Suppliers - Make sure the uniforms are being worn properly and answer any questions as needed.

Cal - Make sure everything looks awesome. Final call on creative decisions.

Keith - Lend a hand to Cal or Luhrs as needed.

Luhrs - Make sure digital capture is going smoothly, flag any images if a supplier/producer says “that’s a great one”, make sure client screen is functioning properly, make sure there’s an end of day backup each day.

Past Examples

Note: we’re not doing the video you see in here, but this is how the photos live.