The request and our approach.

It’s important to keep creating high quality, impactful imagery that connects with consumers.  You’ve laid a great base with the work you’ve done with expert partners and featured athletes.  We can help continue what you’ve been doing and add our expertise to elevate things even higher.  We have a unique background in storytelling in the corporate world.  We all know there’s internal stakeholders that need things a certain way, but with our experience working with real people we’re able to meet those requirements from the c-suite while allowing those people to tell their stories and share their knowledge in their own words.  In a world of uncertainty, this amplifies the authenticity of the experts, what they’re telling the audience, and your brand.

Deliverables and process for wellness expert project.

So what will the project entail…

• Pre-production (about a week):

  • We’ll work with you on the script as needed

    • We suggest you write an “ideal script” and then we craft questions that lead the talent down that path while letting them say things in their own words

  • We’ll make sure we’ve got the right gear for the project

  • We’ll plan it all out so that we can be spontaneous on the day of the shoot, making sure we get what we need and more

• Production (one day shoot):

  • We’ll spend a day with your local Wellness expert

  • We’ll capture all the content and b-roll we need for 5 or 6 videos

• Post Production (a few weeks depending on internal feedback loops):

  • We’ll edit together 5 or 6 videos under 2 minutes each

  • We’ll utilize Frame.io to consolidate feedback as needed

  • We can do verticals for social as well as horizontal for web and youtube

• Final Deliverables (a few days):

  • MP4 of each video

  • All RAW footage provided via digital transfer link.

Here’s some of our work that matches your project…

It’s important to learn a little bit about who you’re working with before a project starts. We’re not fresh out of college and decided to start doing our own thing. Our founder & Creative Director, Cal Engel has over 20 years experience in the industry. Spanning from traditional marketing agencies to innovation agencies to brands to digital out of home, even working with literally the biggest music acts in the world. Ten years ago he decided to form AV Collective as a way to provide that same high quality work to clients, but without them having to pay the overhead of a traditional agency. Why’s that important for you? Every project is going to have challenges. It’s about the knowledge and expertise of the people you work with, that allows them to overcome those challenges and deliver projects beyond your expectations.

Here’s what a few of our clients have said about us…

Below is an estimate for a local wellness shoot.

• PreProduction [Planning] - $500

• Production [Filming] - $3,250

  • no assistant, if one is needed it would be an additional $500

• PostProduction [Editing] - $4,500

  • $750 per video

• Misc [Music, Archiving, etc] - $400

• TOTAL - $8,650

Here’s the detailed breakdown of costs…