Executive Talking Head Filming
The request and our approach.
On August 26th, we’ll come to the offices and set up a talking head shoot for Russ in a location Joe Kwon selects around the offices. We’ll match the lighting to existing corporate video content, we will shoot with 2 cameras for variety in the edit and we’ll bring a teleprompter to keep things moving smoothly for the talent. tms employees will act as PA’s so that we can keep costs lower as this is an internal project for the company. If you can provide the script a day ahead of time, that makes things much smoother, but we can be flexibile.
Additionally, we will come for a day and film with 8-10 other executives. On our discovery call, we talked about a lot of different approaches for that. My suggestion would be on a gray sweep, similar to the example below. That allows ease of editing and easy replication in the future. Additionally, we could do it in the same location as the Russ video. This would give some flexibility to be able to do some on August 26 as well as Russ’ (there wouldn’t be time to do more than a couple of them in a different location if we were doing them same day). The downside to using the same location as the Russ video is that there’s no real variation in the look, if they’re used in similar projects. Or as a third option, we can shoot it on a green screen and then you can replace the background with whatever plates you might shoot around the office. The benefit here is flexibility, the down side is increased post production time and needing to shoot plates.
Following the two shoot days, we’ll hand off the footage for Slate to edit. Though we included editing costs if you were interested in having us do it.
Deliverables and process.
So what will the project entail…
Pre-production:
Working with your team to block dates and find proper locations and approaches
Production
2 shoot days at the tms offices
Filming 6k Canon RAW Lite on the Canon C80, and B cam as the Canon R5
Editing:
Slate will edit, though we included costs for editing below if you were interested
Final Deliverables:
Hard drive to tms at the end of the shoot
Our work
Here’s some of our work that matches your project…
Our Reel - So I Did
Talking heads on a gray backdrop
Talent on a green screen with replaced background
Interview Reel
A little about us
It’s important to learn a little bit about who you’re working with before a project starts. We’re not fresh out of college and decided to start doing our own thing. Our founder & Creative Director, Cal Engel has over 20 years experience in the industry. Spanning from traditional marketing agencies to innovation agencies to brands to digital out of home, even working with literally the biggest music acts in the world. Ten years ago he decided to form AV Collective as a way to provide that same high quality work to clients, but without them having to pay the overhead of a traditional agency. Why’s that important for you? Every project is going to have challenges. It’s about the knowledge and expertise of the people you work with, that allows them to overcome those challenges and deliver projects beyond your expectations.
Here’s what a few of our clients have said about us…
“Working with Cal at AV Collective has been a feather in my professional cap. We have created work that changed the way people thought of my company, turning our executives and customers into rock stars. Cal is highly creative; he can put together innovative ideas and concepts independently. Cal is also highly collaborative, so you can bring your ideas (no matter how crazy) with you and he can help bring them to life.”
“Words do not describe how amazing Cal and the team have been to work with. They have helped our agency out on a lot of last minute projects, which have included editing, VO, music and design. The attention to detail and thoughtfulness for each project they have been engaged on has been incredibly refreshing. They take true pride and ownership in each project.”
“From beginning to end, just a world-class experience. I do know that those words get used a lot, world-class, to the point where they don’t mean much but, for me, as someone who has been on countless photo, commercial, and video shoots, knowing every single detail is the difference between a project that moves through ideation to completion smoothly and an experience that is less than ideal for all involved. Working with Cal has been nothing short of spectacular.”
What will it cost?
Below is the budget, this budget is broken down for one shoot day and then you can double it for two. Depending on gray or green or natural backdrop there may be a couple things we’d need to pick up, but they should be pretty accurate and we’ll update when the location decision is made.
PreProduction [Planning/Script Revisions/Creative Direction] - $500
Production [On site, 8 hour day] - $3,250
Project Costs [Hard drive, archiving] - $250
TOTAL - $4,000 per day
Two Day Shoot - $7,750
I know you’re planning to keep the editing in house, but if you were interested in costs…
2-3 Minute Russ Video - $1,200
30-60 Second additional people - $500 per
Here’s a detailed breakdown of costs (the shoot day one is for one day, I can provide a combined one when the final plan is decided on, prior to project start)…
