You Need In House Video
A Message from me…
The need is there.
There’s a gap in video and content from tms, HAVI and Morgan Street Holdings. Not that you’re not putting out great client work, but that there’s nothing from tms, HAVI, or MSH about the companies and employees themselves. You have a unique role in the advertising and marketing world world. Nearly every person on earth has interacted with something they’ve worked on, and nobody knows who you are. There’s an opportunity to change that.
Additionally, there’s a lot of internal communications that (from what I’ve seen) you’re paying out of pocket for. Connections meeting videos, E-Learning stuff, end of year communications, awards videos, etc are all being sent out of house instead of having an internal resource that can handle it.
Part of the reason for that is it’s a LOT of work for one person to do. Fortunately for you, I’ve been doing it for my own company, AV Collective, for 10+ years. I know the tms/HAVI/MSH business, stakeholders, employees, and clients. I’ve also managed projects from start to finish where we’re hiring out crews in 10 cities around the world to film the same week, or we’re doing a talking head to communicate why the Code of Conduct is important. Not to mention that raising the overall video and photo awareness at the company leads to additional client work revenue streams.
What I’ve been doing for you already.
There are examples below of specific work, but I’ve been doing a little bit of everything for tms, HAVI and Morgan Street over the past few years. Here are a few examples…
McDonald’s Uniform Photoshoot
Russ Smythe Code of Conduct video
T-Mobile Tuesday Photoshoots
Headshots (general employee and MSH senior management)
Friendsgiving event coverage
HAVI Supply Chain Explainer Video
Morgan Street Impact Awards
HAVI Impact Awards
Slideshows, Year End Videos, Convention Videos, Huddle Videos
And many more…
What you should be making.
I loved the time I spent full time at tms, and I love the freelance I already do for you. For whatever weird reason I want to see it continue to grow even though I haven’t been a full time employee for many years. As such, I keep a running list of stories and ideas I think would be interesting for tms and HAVI to create. This could be the sort of stuff that fills the gaps of the existing projects you’re doing (and paying out of pocket for).
tms
Telling employee stories
tms is one of the biggest toy producers in the world and nobody knows it
McDonald’s / tms / HAVI
How a Happy Meal toy is made
Artist Meal Collaboration Stories
The logistics of a french fry
A straw from start to trash
Global Packaging story
Collaborating with other creators
Sam Reid ( https://www.youtube.com/watch?v=vc426ZZbRaE ) wants to go to Hamburger University
Linus Tech Tips ( https://www.youtube.com/linustechtips ) goes through the hardware that runs a Supply Chain like HAVI’s
McDonald’s
Don Gorske Short Film - He’s eaten a Big Mac everyday
What is Hamburger U
Supply Chain Partners Stories
Our work
Here’s some of our work I’ve done for you…
Our Reel - So I Did
What people say…
“Working with Cal at AV Collective has been a feather in my professional cap. We have created work that changed the way people thought of my company, turning our executives and customers into rock stars. Cal is highly creative; he can put together innovative ideas and concepts independently. Cal is also highly collaborative, so you can bring your ideas (no matter how crazy) with you and he can help bring them to life.”
“Words do not describe how amazing Cal and the team have been to work with. They have helped our agency out on a lot of last minute projects, which have included editing, VO, music and design. The attention to detail and thoughtfulness for each project they have been engaged on has been incredibly refreshing. They take true pride and ownership in each project.”
“From beginning to end, just a world-class experience. I do know that those words get used a lot, world-class, to the point where they don’t mean much but, for me, as someone who has been on countless photo, commercial, and video shoots, knowing every single detail is the difference between a project that moves through ideation to completion smoothly and an experience that is less than ideal for all involved. Working with Cal has been nothing short of spectacular.”
