White Label Video Services
Offer clients another service & bring in more revenue.
Every company wants to bring more of their client’s work in house from competitive agencies. And every business could use more revenue. We’re here to help you with both of those things by offering video services as if we’re a part of your company, but without you needing to add to your headcount or capital expenditures. How? By partnering with you as if we’re a department within your existing company, to offer video and photo services.
How does it work?
It’s really simple actually. We have a call and talk about your existing business and ways that you can implement video within your existing client base. You can offer those video and photo services to your clients as a new service you offer, so you get to keep more of their work with your business. When a client has a video need, you can loop us in on a discovery call and we can help lead the creative. If you already have a creative team, we can work in concert with them to execute on the client’s vision. After we figure out what they need, we’ll put together an estimate for the project and you mark up those services, add in your own team’s costs, and pass that on to the client. You get additional revenue and get to offer additional services to your clients.
Why don’t we just do it in house?
In an ideal world, that’s what will end up happening. You prove to your clients just how valuable video is to them and what a great job we can do on it. More and more clients want video or photo content from you and then you see the business case to bring it in house. For us, that’s a win. That means the work we did was so great that clients keep coming back, you’ve added a vertical and you’ve raised your revenue. In the short term, that’s not something we recommend to clients. Just because of the expenditure of cash up front. It costs $40-50,000 to set up a one man band video department in cameras, lights, memory cards, storage, audio equipment, tripods, computers, software, insurance, etc. Then, even if you found a cheap video person, you’re looking at a big outlay in salary and benefits. We have all the equipment to tackle any project, and we have the people to get it done. Your outlay is zero but you get decades of experience and the best gear for the job from day one.
What kind of projects can you do?
We can handle pretty much any sort of project you want to do. We handle most things in house, but we use our network to scale and deliver as needed. For example, last year we had to do 10 shoots in 10 countries in the same week. Now it would have been fun to fly all around the world, it wasn’t feasible with the timing or budget. So we tapped into our network and vetted local resources around the world. We created a creative doc so everyone shot it the same way, then sent us hard drives and we edited it all together. We executed flawlessly for our client. The next week we were doing explainer videos for another client, sourcing voiceover talent, finding stock imagery to bring to life, adding music and sound effects. And then after that we were doing talking head interviews and factory tours. We can scale up or down as any project needs.
Some examples of our work…
Our Reel - So I Did
A little about us
It’s important to learn a little bit about who you’re working with before a project starts. We’re not fresh out of college and decided to start doing our own thing. Our founder & Creative Director, Cal Engel has over 20 years experience in the industry. Spanning from traditional marketing agencies to innovation agencies to brands to digital out of home, even working with literally the biggest music acts in the world. Ten years ago he decided to form AV Collective as a way to provide that same high quality work to clients, but without them having to pay the overhead of a traditional agency. Why’s that important for you? Every project is going to have challenges. It’s about the knowledge and expertise of the people you work with, that allows them to overcome those challenges and deliver projects beyond your expectations.
Here’s what a few of our clients have said about us…
“Working with Cal at AV Collective has been a feather in my professional cap. We have created work that changed the way people thought of my company, turning our executives and customers into rock stars. Cal is highly creative; he can put together innovative ideas and concepts independently. Cal is also highly collaborative, so you can bring your ideas (no matter how crazy) with you and he can help bring them to life.”
“Words do not describe how amazing Cal and the team have been to work with. They have helped our agency out on a lot of last minute projects, which have included editing, VO, music and design. The attention to detail and thoughtfulness for each project they have been engaged on has been incredibly refreshing. They take true pride and ownership in each project.”
“From beginning to end, just a world-class experience. I do know that those words get used a lot, world-class, to the point where they don’t mean much but, for me, as someone who has been on countless photo, commercial, and video shoots, knowing every single detail is the difference between a project that moves through ideation to completion smoothly and an experience that is less than ideal for all involved. Working with Cal has been nothing short of spectacular.”
